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Don’t Panic. The Market Loves a Good Drama.


Kevin Kull, Financial Advisor, share insights on the recent market concerns.
Kevin Kull, Financial Advisor, share insights on the recent market concerns.

By Kevin Kull, CFA®, MBA, Financial Advisor (LinkedIn)


Yesterday, I tuned into CNBC and was treated to a chorus of alarm bells about recessions and tariffs. It reminded me of my two-year-old son, Charlie, discovering a new word and yelling it on repeat.


Spoiler alert: the pundits don’t know if we’ll hit a recession in the next 12 months.

What we do know? Economies are cyclical. If a recession hits, interest rates will drop, and the economy and markets typically will bounce back stronger than ever. The real key? Don’t panic over your long-term investments.


Stocks are the only thing people don’t want to buy when they go on sale, which Warren Buffet would argue is the antithesis of long-term wealth creation.


Market Corrections: More Common Than Your Morning Coffee. Want proof?
The gold bars represent the biggest market pullback during each year — basically, the worst drop the market experienced at any point. On average, these dips exceed 10%, reminding us that turbulence is a normal part of the ride. The blue bars show the actual return for the entire year, and here’s the kicker: about 80% of the time, the market still ends the year in positive territory.

See the full presentation here.


The gold bars represent the biggest market pullback during each year — basically, the worst drop the market experienced at any point. On average, these dips exceed 10%, reminding us that turbulence is a normal part of the ride. The blue bars show the actual return for the entire year, and here’s the kicker: about 80% of the time, the market still ends the year in positive territory.


The lesson? The market throws tantrums, but it tends to finish strong.

  • The gold bar above, shows the biggest market pullback each year. On average, the market dips over 10% annually, yet 80% of the time, the calendar year ends positive.

  • The blue bar? That’s the actual return for each year. Spoiler: it’s usually up.


Tariffs & Trade Wars: Business as Unusual
  • No Crystal Ball: No one knows when tariffs will end, but Trump’s first term offers some clues.


    In 2018, tariffs and rising interest rates led to a -6.24% return. Fast forward to 2019, trade deals were struck, rates were cut, and the market roared back with a 28.88% return.


  • Decision Paralysis: Prolonged uncertainty means capital investment decisions get more complicated. Companies face tough calls as they navigate this rollercoaster.


  • Winners and Losers: Companies shielded from foreign competition might see a boost, while those reliant on newly tariffed imports or raw materials will feel the squeeze.


  • "This Time Is Different": Echoes of the Smoot-Hawley tariffs and the Great Depression loom large in trade war debates. The 1930s lacked today’s stabilizing factors like a steady money supply, low taxes, and lighter business regulations, which might soften the blow this time around.


"...if we had kept up at these spending levels that -- everything was unsustainable. We are resetting..." -Treasury Secretary Scott Bessent

As Treasury Secretary Scott Bessent put it on NBC’s “Meet the Press” on Sunday, March 16: “What I could guarantee is we would have had a financial crisis. I’ve studied it, I’ve taught it, and if we had kept up at these spending levels that -- everything was unsustainable. We are resetting, and we are putting things on a sustainable path.”


In short: Don’t let the noise throw you off your game. Market dips are normal, recovery is inevitable, and long-term thinking wins.

Kevin Kull, CFP®, MBA

Financial Advisor, brings nearly two decades of investment expertise, having managed trust portfolios for a large regional bank before advising high-net-worth clients at top private wealth firms.

Kevin Kull, CFA®, MBA

Financial Advisor, brings nearly two decades of investment expertise, having managed trust portfolios for a large regional bank before advising high-net-worth clients at top private wealth firms. Now at Ascend Advisory, his keen market insights and strategic approach help clients navigate uncertainty and seize long-term growth opportunities.



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